Local CIC Credits Increased Turnover to Specialist Consultancy and Helping Secure the Future of Free Mental Health Support


Founded in 2019 by brothers Phil and Andrew Noon, Evolving Mindset CIC is a not-for-profit mental health organisation based in Prescot.

Born from personal experience and driven by an ambition to prioritise positive mental health, the brothers identified a widening gap between NHS services and the availability of therapeutic support within the local community, thus the concept for Evolving Mindset began.

Capitalising on Phil’s background in Learning & Development and Andrew’s experience as a mental health practitioner they were determined to challenge the stigma associated with mental health and designed and delivered a FREE programme of support to engage, educate and empower people experiencing mental health difficulties towards a more positive productive mindset.

The need for their services was evidenced by the huge demand and the organisation expanded to work closely with GPs, education providers and local organisations such as LIVV Housing, ForHousing, Volair Leisure and the Lee Cooper Foundation, eventually extending their provision to offer accredited mental health first aid training courses and a range of bespoke well-being programmes to local businesses.

Encompassing the ethos of Evolving Mindset 100% of the profits gained are then reinvested back into the free support for those who need it most.

Phil Noon said: “It is key that we never charge a person a single penny who is in desperate need of mental health support”.

However, in 2020 like many businesses across the region, Evolving Mindset faced their toughest challenge to date when the Covid-19 pandemic swept the country. Continuing to operate through the pandemic, they adapted and delivered online courses via zoom never wavering in their support for the community. However, being a newly established organisation in a service area that was already in severe crisis pre-pandemic, Director Phil Noon quickly realised that the team themselves also needed support to be able to continue to deliver.

In October 2020 Phil was introduced to the Invest Knowsley Business Growth Team by Lorna Marshall (Working Well Programme Co-ordinator) who had been working with Evolving Mindset throughout the early stages of the Covid-19 pandemic.

Following an initial discussion with a dedicated business advisor it was identified that the organisation could benefit from the free specialist support available through the Business Growth Programme (BGP).

Phil immediately signed up to the BGP which enabled highly skilled management consultant Mike Holmes to work directly with the team on a one-to-one basis over a number of months.  A key element of the support was to review the structure, aims and sustainability of the organisation to ensure they could continue to deliver free services. The overriding objective was to look at income generation as well as reviewing the pricing structure for corporate training.

Phil said “Mike was a “breath of fresh air” thanks to his valuable support, our turnover has tripled, ensuring not only can we continue to provide free mental health support to those in need but providing the security to ensure we can now dedicate our careers full time to the organisation.

“The Business Growth Programme is a fantastic opportunity to gain free professional consultancy advice. I am not sure where we would be now without it. It helped Evolving Mindset achieve so much more than we could have ever thought.  I would highly recommend getting in touch with the Invest Knowsley Business Growth Team and having a chat to see where it could lead.”

Phil Noon – Director, Evolving Mindset CIC

Phil Noon - Director, Evolving Mindset CIC

Evolving Mindset have a range of training packages, all delivered by registered mental health nurses and qualified trainers for businesses, schools and local organisations. Referrals are also taken directly from individuals and families reaching out for support.

To find out more or to sponsor a mental health community programme please visit their website: www.evolvingmindset.co.uk.

If you would like to find out how the Business Growth Programme can support your business, please contact the Invest Knowsley Business Growth Team on 0151 477 4000 or via email Business@knowsley.gov.uk